SAP ’s SAPinsider supply chain conference was held a week and a half ago in Las Vegas. At this conference SAP announced a new product that will be a critical part of their supply chain solution stack – a Supply Chain Control Tower.  Several of ARC’s supply chain software supplier clients have discussed with ARC how their solutions can be used to build control towers (Manhattan Associates Control Tower, C.H. Robinson TMC’s, and JDA’s). Clearly, the term “control tower” is used in many ways by software suppliers.