World Cup e-chatter champs: Brazil, JLo, Adidas, says SAP
The busy social-media spies at SAP AG, based in Germany but run by Newtown Square-based CEO Bill McDermott, have sorted more than 10 million World Cup-related Tweets, Facebook posts, and other social media trackables from around the world -- weighted mostly toward the rich English-speaking countries, but with hundreds of thousands from each of Indonesia, Nigeria, South Africa and Malaysia, too -- and find that, so far:
SAP News
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