WALLDORF, Germany, May 28, 2014 /PRNewswire/ -- To gain advantage in today's competitive, global economy, companies need to know their customers better than ever and engage them in more personal, meaningful and industry-specific ways. And SAP AG (NYSE: SAP) is expanding its portfolio of customer relationship management (CRM) offerings to help do this. The company today announced the launch of new customer-centric industry versions of customer engagement solutions designed for insurance, utilities and retail.