SAP AG today announced the launch of SAP Shopper Experience, a personalized and engaging retail mobile app that transforms the entire consumer shopping experience with social media sharing, loyalty programs and a self-payment system for shoppers. SAP also released the latest version of the SAP Retail Store Ops Associatemobile app, which allows store associates to execute core merchandising, inventory and customer service functions directly from the shop floor without leaving a consumer’s side. The announcement was made at the NRF 103rd Annual Convention and EXPO, being held January 12-15 at the Javits Convention Center in New York City.
Consumers are increasingly reaching for their mobile devices to research products, compare prices and get recommendations; this behavior has significantly impacted the retail industry. According to Retail Systems Research*, 80 percent of retailers believe their store results will continue to erode unless they incorporate technology as part of the store experience. To help prevent the showrooming trend, retailers identified the top two opportunities: 60 percent cited focusing on a more convenient customer experience and 48 percent cited bringing more digital and online experiences to store.