Market watchers predict cloud spending will increase five to seven times, outpacing overall tech spending in the next three years. But cloud adoption will no longer be driven solely by the promise of lower IT costs. Businesses will move to the cloud for different reasons than in the past, according to Tim Minahan, Chief Marketing Officer, SAP Cloud. Here are three more trends Minahan highlighted during a recent SAP Radio broadcast, “Game Changers 2014 Predictions Part 3.”

1. Not everything moves to the cloud
As companies accelerate cloud adoption in 2014 and beyond, they aren’t getting rid of everything. Instead they will look to extend their existing technology investments. Deutsche Bank is a prime example. As keynoters of the upcoming Ariba Live event, Deutsche will talk about how they extended the SAP environment with Ariba Cloud Apps and Ariba Networks to connect and collaborate with over 4,500 suppliers around the globe. “Not only will this enable Deutsche to conduct fully automated transactions processing in collaboration with those partners but also to enable them to manage their cash in innovative ways that were impossible in a solely on-premise world,” said Minahan.

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