SAP bulked up its marketing cloud Tuesday with the announcement that the German enterprise software giant plans to acquire Boston-based behavioral marketing provider SeeWhy.Using data based on individual customer behaiors, SeeWhy's marketing platform triggers personalized campaigns using email, desktop advertising, and mobile and social channels.The company's patented SeeWhy CORE platform is a definite star of its portfolio. It uses real-time in-memory processing to calculate the next best…See More

Hi Experts,I like to get into SAP and I have no experience or exposure to SAP application. I heard getting into SAP is the best move for a career change. I am interested in learning SAP and getting the entry level certificate program "Associate certification program". Now what would be the best steps for me to take in order to achieve my goals?thanks in advance :)Coy ! See More