While SAP HANA and cloud applications have topped the agenda at this week's Sapphire Now conference, SAP executives are making it clear the company intends to be a major player in the market for mobile software.

The vendor is now shipping SAP Mobile Platform 3.0, the company's latest software for building mobile applications. That release is more closely aligned with SAP's broader strategies for mobile computing, cloud computing, applications and business analytics, said Rick Costanzo, executive vice president and general manager of global mobility solutions.