With staff across the world in countries including France, Portugal, China, and Bangladesh, New Zealand-based company, Coastlines, realised it did not have a holistic view of its operations, and needed one if it was going to continue handling orders from multinational retailers.

Coastlines supplies surfboards, wetsuits, clothing, and accessories to retail groups including French retailer Carrefour; Portuguese conglomerate, Sonae, Decathlon, and Sportzone; Animal in the UK; and Torpedo7 and Super Retail Group in Australia.