SINSHEIM, Germany, Nov. 11, 2013 /PRNewswire/ -- SAP AG (NYSE: SAP) today announced German football legend and manager of the German National Team, Oliver Bierhoff as a brand ambassador for the company. Bierhoff will collaborate with SAP on further enhancing solutions that bring in-depth analytics and insight to professional sports clubs, coaches, players and fans. SAP is helping transform the world of sports with innovative technology that benefits a variety of sports, including tennis, sailing, basketball, auto racing and football. The announcement was made at the SAP Forum for Sports and Entertainment, being held November 11 in Sinsheim, Germany.