As a result of enterprises of all shapes and sizes around the world making enhancements to the customer experience a top priority for assuring success in both the long and short term, giving lines of business (LOBs) with high-touch engagement with customers the best tools for optimizing those engagements has become paramount.  Whether it is on the very front lines with contact centers (inbound and outbound), or with sales, marketing and service support, it has become crystal clear that companies need to know their customers better and faster so they can engage them in more personal, meaningful and industry specific ways.