SAP has appointed Rodolpho Cardenuto as the head of a new Global Partner Operations (GPO) who will drive Board-sponsored initiatives through SAP partners.

He will also develop sales through new and existing channels and build new routes to market through partner ecosystem. He will report to Co-CEO Bill McDermott.

Mark Ferrer, current head of SAP Ecosystem and Channels, will continue his role as chief operating officer of Customer Operations reporting to Robert Enslin, president of Global Customer Operations and member of the Executive Board of SAP AG.

Cardenuto's previously held a role of Presiednt of SAP Latin America and Caribbean. He has over 25 years of experience in IT industry and his prior experience includes work at Hewlett-Packard and other roles across the SMEs sector in Latin America.

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