SAP is hoping to grab a bigger piece of the money its customers spend on Cloud-based software by creating a new series of industry-specific services.

The announcement comes on the eve of SAP's Sapphire conference in Orlando and a couple of months after Salesforce.com said it planned to go after six verticals in its own bid for further growth.

SAP's ambitions are broader, with the intent of eventually covering all 25 industries it now serves, according to the announcement.